Project Preparation
Whether it’s using graphic design for printed marketing material and/or producing a Web site, the first step is to gather the necessary information.
This list informs you on how we prepare for your project. So I can do the best job possible for you. It includes suggestions on how to figure out what you like and what you expect from the project. It also takes some of the mystery out of the foreign land of websites.
Printed marketing materials are the printed pieces, such as brochures, letterhead and business cards, you'll use to market your business or organization.
Do you want an entire package including: branding, a logo, brochures, letterhead, business cards; photos of your business, yourself and your staff; a Web site? Or do you just want one or more of these items.
These are elements you need for any facet of branding.
- Do you already have a logo or are you considering having a logo?
- Do you have branding (a consistency with colors, logo, design layouts in your brochures, letterheads, business cards)?
- If so, are you happy with the branding or do you want to change it?
- What does your content consist of? Content is both text and images.
- What is the feeling or impression that you would like to present?
- What colors do you like? Warm, cool, neutral, subtle, bright?
Do you plan on having a Web site?
You don’t have to have all the answers to these questions right now, but they’re something to think about.
- Do you have a domain name?
You can have more than one domain name for the same website. More than one domain name with great keywords (the words that people type in when they are doing a google search) can place you higher in the search engine.
I can help you come up with and acquire domain name(s).
- Do you have a web hosting account?
It’s necessary to have a web host (Web hosts are companies that provide space on a server they own or lease for use by their clients as well as providing Internet connectivity).
I can assist you in purchasing a hosting plan or aquire on for you.
- What’s the name of your business?
- What are the various categories that you want to convey on your website? From those categories, we can decide on website pages and their titles.
- Do you have the text and images that will make up the content in the Web site?
The home page the most important and valuable real estate in your website. That is where you make your mission statement, the purpose of your website, a welcoming statement or a description of your business or organization.Any one or a combination of those.
- Have you seen websites you really like? If so, what are the web addresses (URL) for those sites?
You may want to search the internet for websites based on your subject. Also, it’s fun to Google “beautiful websites” or “amazing websites” and then take notes on characteristics you really like. You can make a folder in your favorites to bookmark websites you want to refer to. Or I can do that for you, to get an idea of what appeals to you.
Our Agreement
To start the project, both the client and the designer will sign the Imaginative Images contract and a 25% deposit will be required. After enough content to establish the framework of the project is acquired another 25% payment will be required in order to proceed to the design stage. Once the "mock" design has been completed, you will receive a preview of the design layout in order make all of the necessary changes. When all of the design and content has been approved, and your final payment has been made, you will receive the files of your marketing materials and/or the printed marketing materials and/or your site will then "go on-line".
To Get Started
Schedule a complimentary 1-hour professional consultation
to discuss your project design and functionality.
